In 2019, the Saudi Ministry of Culture launched an urban regeneration project with the aim of reviving the historic core of Al Balad. A consortium of both local and international consultants was formed headed by “Strategy & Saudi Arabia” including urban planners, architects, restoration specialists, engineers, traffic consultants and landscape architects. The main challenge was to not only restore the old city, but to provide the greater metropolis of Jeddah with a much needed core.
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